When foreigners think of Swiss specialities that might excite their taste buds, world-renowned chocolate and cheese likely come to mind. Swiss wine? Not so much. But the global reputation of Switzerland's winemakers may be set for a boost, backed by a new export promotion strategy that aims to see Swiss labels on menus at the world's top restaurants. In some ways, the Swiss Winegrowers' Festival (Fete des Vignerons), which opened Thursday, mirrors the country's appellations: both could be considered extraordinary, yet both are hardly known outside Switzerland. The festival, hosted in the country's winemaking Lavaux region, is recognised on UNESCO's...Already a subscriber? You need to login to continue reading this content. Login
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