26-year-old blogger Gevorg, one of a growing number of young men in Russia who are offering makeup tutorials and beauty advice online, a practice that is not only boosting their profiles and bank balances but also challenging the conservative country's strict gender norms. Gevorg began giving tips on the internet several years ago while working in a beauty store and finding many of his female customers had a limited idea about what they could do with the products. The silver-haired blogger keeps his audience updated with regular Instagram posts and a couple of YouTube videos a week, in...Already a subscriber? You need to login to continue reading this content. Login
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